Just north of Manchester City Centre, Manchester Fort is a busy, popular and well let retail park. The aim of JD Sports was to bring their signature shopfront design to The Fort and create a flagship store for the brand in a key location. The concept black & yellow shopfront had been rolled out successfully across the UK in various shopping malls, but this was only the second time it had been attempted externally.
Throughout the design process the clear representation of the brand was consistently a priority. Working closely with the agents, planning consultant and the JD Sports in-house design team, planning permission was successfully obtained. The construction phase ran smoothly despite the challenges of working in a live retail environment and to a strict programme with everything successfully in place for JD Sports to be trading for the busy festive season.
